Web Traffic Analysis

to locate specific areas on a website

Involves gathering information about how many people visit a website, their navigational paths through it, and the time they spend on each page.

Web Traffic Analysis

Locate Potential Improvement Areas on a Website

Recognize the website's shortcomings so that you can better serve your target audience.

web traffic analysis leave note
time on site

Time on site

Measure of the length of time a user spends on a website in a single session. This metric measures the engagement and interest generated by the content on a website.

unique visitors

Unique visitors

Provides data on the number of people who visit and engage with a website's content.

acquisition

Acquisition

Determine the origin of users, their activities while on the site, and their duration of stay.

What is Web Traffic Analysis?

Web traffic analysis is the process of analysing web traffic data to find out how visitors use a website. Understanding how website visitors interact with them will help businesses optimise their websites to better serve their target audience.

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